12/7/2023 0 Comments Superflex ltd nyCasual Shopper is about people who shop casually, those who go to the mall just to browse, at their leisure, when there is nothing better to do. Brian Wallis, MIT press, Cambridge 1987). Judith Barry, Casual Shopper, 06:11, 1981Ĭasual Shopper was inspired by three things: the realization that there could be a female ‘flaneuse’ après Walter Benjamin’s flaneur that a woman’s ‘gaze’ could produce narrative thus countering Laura Mulvey’s famous observation about classic HW film - that men ‘act’ and women (only) ‘appear’ that visual pleasure could proceed from a ‘feminist perspective’ within cinematic space (See Judith Barry, “Casual Imagination,” Blasted Allegories, ed. The farmers have organised themselves in response to the activities of the multinational corporations XxXxx and XxxxxXx, a cartel whose monopoly on purchase of the raw material has driven the price paid for guaraná seeds down by 80% while the cost of their products to the consumer has risen. In 2003, SUPERFLEX initiated a collaboration with a guaraná farmers’ cooperative from Maués in the Brasilian Amazon in order to produce the Guaraná Power soft drink. Each of the commercials contains a narrative about the product told by the farmers themselves. In 2004, a series of five commercials were made together with the guaraná farmers behind the Guaraná Power soft drink. Superflex, Guarana Power Commercials, 11:16, 2004 This week we present Superflex’s Guarana Power Commercials, Judith Barry’s Casual Shopper, and Józef Robakowski’s Market. Join us at Bar Laika on Thursday, October 10, 9pm as we revist e-flux video rental (EVR), a seminal e-flux project organized in 2004 by Julieta Aranda and Anton Vidokle.
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